Driving change at NASCAR: CEO Steve O’Donnell on the company's 'Project 2032' growth plan
CNBC Television · 7:05 · Watch on YouTube
NASCAR CEO Steve O'Donnell, the first person outside the France family to run the sport in 78 years, says "Project 2032" is about making NASCAR a "must-have" sport. The plan has three parts: line up teams, tracks and...