The paradox of choice | Barry Schwartz | TED
TED · 20:23 · Watch on YouTube
More choice does not mean more welfare — beyond a point, an explosion of options causes paralysis and leaves us less satisfied even when we choose well.
TED · 20:23 · Watch on YouTube
More choice does not mean more welfare — beyond a point, an explosion of options causes paralysis and leaves us less satisfied even when we choose well.