Agentic Advertising Explained: Eric Picard of Fluency on AI Agents, MCP, AdCP, & Governance at Scale
AI Marketers Guild · 51:00 · Watch on YouTube
Eric Picard argues that agentic advertising is already live through MCP, agent-to-agent protocols, AdCP, and IAB AMP, but an LLM should not be left to spend media money: Fluency’s model pairs probabilistic AI with pre...